Revision

 Revision 

Section A

Globalisation - The distribution/production of media and interaction across global industries, internationally, following the benefits of web 2.0. The use of web technology allows for small media producers, to work across the globe to aid production and distribution.

Globalisation aids in crowdsourcing through allowing producers to find relevant talent via social media channels and online technologies (e.g. Teams). Globalisation also makes it easier to establish a global media brand and to spread the brand's message due to the virality of social media. This means audiences can use and have products distributed to/from different countries/locations without having to be in those locations. 

When crowdsourcing, using sites like LinkedIn, as a benefit of Web 2.0, can allow media producers to find relevant talent, as a service dedicated to employment. Options in the site like the 'endorsement' function, encourage the use of these functions as they put talent with more endorsements in front of employers. Other channels which aren't directly designed for employment/crowdsourcing, such as Instagram, can still be used for job postings. 

Globalisation assisted people with being able to work from home with online management tools like Microsoft Teams or Asana, meaning employees can work geographically (almost) anywhere, provided an internet connection/blackbox device. This also means that more qualified talent can be reached out to in different countries; this subsequently decreases cost.

Moral Panics & Misinformation

Media companies like the BBC avoid moral panics/misinformation through providing impartial news to the world with verified sources; the BBC are reliable because as a PSB, they must provide a service, one impartial due to the purchase of the TV license from their viewers to fund the BBC. Other news channels like Fox News however, can elicit impartial news due to its owner, Rupert Murdoch, as the channel reflects the values of its owner who is right wing.

Some moral panics incited by misinformation include: 5G giving covid, toilet paper shortages, Slender Man and Momo inducing suicide or D&D players being Satanists or Andrew Tate's misogynistic influence. 

Online Community

Electronic Agora is any online community (such as Discord or Reddit) sharing ideas. 

Wikinomics (Tapscott & Williams) is how media technologies from Web 2.0 have changed how we produce and distribute media, with the benefit of globalisation. Examples of wikinomics are openness (transparency with audiences) and creating a web utopia. 

A web utopia is the theory that media technologies will improve, following wikinomics, as time progresses and technology develops through diversification, as a benefit of electronic agora.

The internet also comes at a risk of a web dystopia which elicits trolls to create online disputes and moral panics. 

Examples must link to social media/globalisation, clear to their use and are verifiable

Section B

What Product is the campaign for? 

My Life TV, television station, 'Search for a Star'

When will the campaign start?

June

Who is your target audience?

16-19 year old students

What social media platforms will you use - ideas for each:

Tik Tok - Create a hashtag to incite folksonomy (#searchforastar) where 16-19 year olds can record themselves playing music for a chance to be seen by the My Life TV social media accounts as a competition; then the winners going to the sets in short trailers, accompanied by the City Council members - UGC

Instagram - Responding to entries of #searchforastar through tagging featured winners from Tik Tok competition on stories and edited reels featuring a highlight reel of each winner with accompanying music (pop e.g. The Weeknd to appeal to teenage audience)

Twitter - Tag My Life TV presenters (The Racers) collaborating with Audio Rack reviewing the different guitars of Audio rack through short videos of the reviews and accompanying descriptions 

Facebook - Create electronic agora through a QR code on billboards (blended marketing to reach secondary audience) for the TV show which targets parents on their commute so they can see and spread information to other parents on Facebook, due to its older demographic which vicariously reaches the student children as they support each other in Facebook message groups and crowdsource ideas between each other for user generated content to go into the show, linking an online local community